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The biggest advantage of using Greenhouse to send sourcing emails is that you can personalize them to your candidates using information that Greenhouse already has. Even just using a candidate's name can increase your response rate.
Another reason why Greenhouse is helpful as a sourcing tool is that it integrates into your applicant tracking. This means that when prospects or leads become candidates, they are already in your system, and you can track which sourcing messages and situations are most effective over time.
Two questions to consider before you set up your campaigns in Greenhouse are:
Before you pick a sourcing template for a tough-to-hire role, consider who you want to target with your outreach message.
Greenhouse can be a valuable tool for targeting since it stores data on your previous candidates and gives you insight into why they didn't move forward. Often, there are specific reasons why a candidate didn't accept a role, such as bad timing or a better offer from another company.
Candidates who have previously been to the final rounds of your interview process are much more knowledgeable about your company than those who haven't. A great place to start when targeting candidates is identifying those who previously made it to the final round. You can use this information to create a high-level rule of thumb for who to reach out to again.
You need to decide on a cadence for your outreach. We highly recommend sending 2-4 emails to each candidate. Even if you're reaching out to old candidates, it's helpful to give them multiple chances in case the email arrives during a vacation, illness, or other time when they're likely to miss it.
A good rule of thumb is to have a 2-step cadence for candidates who have interviewed before and a 3-4 step for candidates who are in your database as prospects, but likely need a bit more selling on the value of taking the time to engage in conversation.
Subject: Chatting again with [Hiring_organization]
Hi [Candidate_ name],
I hope you are doing well. I’m reaching out from [Hiring_organization].
I know that we’ve spoken to you in the past about open roles. Today, I’m recruiting for [Job_title] roles. I wanted to reach back out to check in.
Some of our best people are people who it took time to find the right spot for in our organization. So I wanted to reach out to see if you would be open to having a conversation.
Even if you aren’t excited about the [Job_title] role, I would love to get to know you for future opportunities.
How about hopping on the phone to chat for 20 minutes this week?
Let me know when it's good for you.
Best,
[Your_name]
Subject: Re: to prior thread
Hi [Candidate_ name],
I wanted to check back, in case my prior email slipped through the cracks.
As I mentioned, I’m reaching out from [Hiring_organization] looking for [Job_title] roles.
I wanted to add that [Hiring_organization} is motivated to fill our [Job_title] role. So I expect that some of the situation will have changed from the last time you spoke with [Hiring_organization].
I am reaching out as I really think this time around the conversation could yield a good outcome from both sides. So I hope you are open to taking the time to chat.
Happy to make it quick. Let me know when it's good for you.
Best,
[Your_name]
Subject: Reaching out from [Hiring_organization]
HI [Candidate_name],
I’m [Your_name], a recruiter from [Company_name].
I hope you are doing well. I came across your profile on [Location_online], and I got excited. Your time at [organization] is a great fit for what we’re looking for at [Hiring_organization] in the [Job_title] role.
[Hiring_organization] is looking for [skills required] for the open [Job_title] role. I think you have what the [Job_title] role needs.
I understand that you have opportunities today, and I think this one is worth a conversation. Specifically, [Company_name] is motivated to fill this [Job_title] role.
Let me know when it's good for you to chat for 20 minutes.
Best,
[Your_name]
Hi [Candidate_ name],
I hope you are doing well. I just wanted to check that my prior email didn’t fall through the cracks.
I’m reaching out because I think there’s a conversation that is worth having here. So I want to make sure that you have the information you need to decide if it’s worth your time.
Any questions that I can answer for you that are top of mind?
Best,
[Your_name]
Subject: Re to prior thread
I wanted to follow up one last time on the [Job_title] role at the [Hiring_organization].
It’s a good time to consider joining [HIring_organization] because of [reason 1] and [reason 2].
Specifically, this [Job_title] role is a priority for the organization because of [reason 3]. And it’s a great opportunity for career growth because of [reason 4].
[Hiring_organization] is looking for [skills required] for the open [Job_title] role. I think your experience at [Candidate_organization] is exactly the type of background that we’re looking for here.
I would like to share more about the role, and get your take on it. This offer to chat live doesn’t expire. So if at any point you are up to have a conversation, please reach out.
Let me know when it's good for you for a quick chat.
Best,
[Your_name]
